Pengaruh Faktor Psikologis terhadap Minat Penggunaan Layanan Keuangan Syariah
Article Sidebar
Main Article Content
Abstract
This research was conducted with the aim of determining the psychological factors that influence people's interest in using sharia financial services. The sampling technique used was a purposive sampling technique with the community population in Alas and Buer Districts calculated using the convenience formula. This research uses a quantitative research method with primary data in the form of a questionnaire. Hypothesis testing uses simple linear regression analysis techniques. So the results obtained in the research show that sharia economic literacy has a positive and significant effect on people's interest in sharia financial services with a significant value of 0.000 < 0.005 with the regression equation, namely Y = 1.118 + 0.227 X.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Al-Bayan : Jurnal Hukum dan Ekonomi Islam is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Al-Bayan : Jurnal Hukum dan Ekonomi Islam
SEKOLAH TINGGI AGAMA ISLAM NAHDLATUL WATHAN SAMAWA SUMBAWA BESAR-NTB
Jln. Lintas Sumbawa Bima KM 03 Sumbawa Besar 84351 Telp./Fax (0371) 2629618
References
Alfin, Rita. (2013). Effect of Service Quality and Product Quality to Corporate Image, Customer’s Satisfaction and Customer’s Trust. IOSR Journal of Business and Management, 9 (6): 1-9.
Ananth, A., Ramesh, R. and Prabaharan, B. (2011). Service Quality GAP Analysis in Private Sector Banks A Customer Perspective. Internationally Indexed Journal, 2 (1) : 245-252.
Andespa, Roni. (2013). Menciptakan Nilai Untuk Nasabah dengan Strategi Customer Relationship Marketing, Eko dan Bisnis: Riau Economic and Business Review, 4 (1): 69-79.
Andespa, Roni. (2011). Orientasi Pasar Jasa Perbankan, Eko dan Bisnis: Riau Economic and Business Review, 2 (1): 22-32.
Wahab, Wirdayani. (2016). Pengaruh Tingkat Bagi Hasil Terhadap Minat Menabung di Bank Syariah. JEBI (Jurnal Ekonomi dan Bisnis Islam), 1 (2): 167-184.
Umar, Husein. (2005). Riset Pemasaran dan Perilaku Konsumen. Jakarta: Gramedia Pustaka Utama.
Swastha, Basu. (2007). Manajemen Pemasaran. Jakarta: Penerbit Liberty.
Pertiwi, D., & Ritonga, H. D. (2012). Analisis Minat Menabung Masyarakat Pada Bank Muamalat di Kota Kisaran, Ekonomi dan Keuangan, 1 (1): 61-69.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2011). Essentials of Marketing. Boston: Cengage Learning.